Why is Social Media important for business Social Media Marketing
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Social media is a crucial part of your business' marketing strategy. Here's how you can leverage it to make a real impact.
We live in a digital age. Everyone has a smartphone and everyone is on social media, it’s staggering how much social media has grown in the past decade. It opens doors for everyone, from sole traders and startups through to larger global brands. Social really allows you to turbocharge your online marketing. 10 years ago, social media was something that some businesses looked at. Nowadays most businesses are on social media and countless businesses have it to thank for their growth!
At the moment we do a lot of Instagram advertising, but the industry changes incredibly quickly. The size of Facebook means that it’s still a great social network to use. It really depends on the type of client we’re working for. We’ve managed campaigns on all the major networks, including Twitter, Snapchat and LinkedIn.
In my opinion, it’s a mix of your creative and use of data. It’s all about engagement. Great image and video content is more important than ever in order to capture the attention of your audience. Whether you’re using Facebook Insights or an analytics platform such as Sprout Social, it’s also important to make data driven decisions. They offer loads of information on demographic, the best time to post, and your advertising spend. You can use this data to make your marketing budget more and more efficient throughout the campaign.
We’re a real team of specialists. All of the work that we do is bespoke, creative, and focused on results. Digital marketing has become a really crowded space but we’re confident that if you speak to our clients they’ll have some good words to say!
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18 Apr 2024
